Digital MarketingYear 2025 • Client: Maison Lux Fashion

E-Commerce Marketing, Fashion Retail Brand

High-ROI Omnichannel PPC & Paid Media Scaling Campaign

A comprehensive digital marketing campaign executed for a mid-sized fashion e-commerce brand looking to scale revenue and brand awareness with high-intent PPC.

-38%Cost-Per-ClickReduction in CPC across Google Shopping & Search

2.1xConversion RateDoubled checkout conversion on high-traffic drops

4.8xReturn on Ad SpendBlended ROAS achieved across all paid funnels

CASE ANALYSIS

The Problem and Our Engineering Approach.

Technologies Deployed

Google AdsPPCConversion OptimizationMeta AdsGoogle Analytics 4Hotjar

The Commercial & Technical Challenge

Rising customer acquisition costs (CAC) on Meta and unoptimized Google Ads campaigns resulted in a declining return on ad spend (ROAS).

The Raxon Solutions

We restructured the brand's paid search channels, deployed dynamic retargeting audiences, and A/B tested landing pages to slash cost-per-click.

SYSTEM HIGHLIGHTS

Core Architectural Inventions in this Deployment

01Custom Server-Side Google Tag Manager (sGTM) capturing 100% of conversion events

02Automated feed optimization pushing high-margin inventory to Google Performance Max

03Behavioral cart-abandonment flows boosting recovery revenue by 32%

Next Case Study

SEO - Healthcare Services Website

Digital Marketing • 2025

View Next Case Study

Ready to Transform Your Vision Into a Scalable Digital Product?

Partner with senior full-stack architects and AI specialists who take your software from concept to market-ready reality. Receive an actionable technical blueprint, rigorous sprint timelines, and transparent cost estimates — designed strictly around your business growth.

Book a Consultation→